Category: Marketplace

Sausage making

Taking the pulse of your community sporadically is helpful. Sometimes, it’s more helpful to detach and take the pulse of another community.

I'm a fan of Anthony Bourdain – he's never short of opinions and insights.

Here are 2 conversations from his No Reservations show I thought applicable to understanding both developers and our landscape.

Chef Brian Polcyn: “Practicing Charcuterie is like a lawyer practices law or a doctor practices medicine. You don’t stop, you don’t stop learning! That’s what’s so exciting about it. There are so many variable conditions that could cause success and failure. There is NO formula – what I’d have to teach you is the mentality about the respect of the ingredients and the food and have you understand that principle and that’s what I have you do here in the classroom.”

“You know that old German saying right, that there’s 2 things that you absolutely need but you don’t necessarily have to know –

  1. How they’re done
  2. Legislation of sausage making right?”

 

Bourdain: “Right – well they also say, everyone likes policy making and everybody likes sausage but few people like to see how either of them is made…”

The analogy to developing software and its relationship to our audience is sometimes sausage making… Often, people simply don't want to know and just want to get a finished product. There's a lot more room in that picture for education as a pathway to success.

This second observation I believe is true for our marktplace – just substitute developer for chef and see what you think.

Bourdain: “What this show is really about is customers are a hell of a lot smarter and sophisticated than we give them credit for. It’s a new world that we live in now – and I think it’s important to recognize that it’s happening – whatever it is that’s happening – maybe for the first time in history – in this country – chefs are actually being appreciated for their best efforts rather than punished for them and that’s been a wonderful shift.”

 

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Type r for Retry

We’ve all done it – compiled a program, run it, get the wrong results and out of complete astonishment re-run it just to see if we get different output a second time. We haven’t changed the code, we haven’t recompiled it and we even know it’s foolish as we’re attempting it – but we simply can’t believe our eyes. We somehow expect the laws of physics to produce quantum chance results.  

We change nothing, but we expect different results.

The same can be said in business. We try something – it doesn’t produce the results expected, so we do it again (and again) expecting different results from the same approach. It’s just as misguided.

We blame it on the usual suspects and rely heavily on the notion that “it’ll be different next time” – that sometime soon it’ll work. We justify to ourselves that the economy, the prospect or the season are the only factors conveniently absolving the couple of 500lb gorillas in the room.

We continue to look to “traditional solutions”. We mistakenly believe that because we saw a lot of something in the past that it must have worked; we confuse that visibility with success. We somehow believe that if we use well known approaches that we can be exempt from failure and criticism – because well, everyone did it too – right?…

Programmers don’t do that for very long, and neither should business. Assumptions need to be constantly re-examined. They should always be addressed when your expectations didn’t meet your results.

If an approach doesn’t work don’t blame it on an individual, the economy or the weather. Research why it didn’t and make a course correction or stop the approach. Being more dogmatic about an approach (screaming your message) just makes it louder – not better. So too is the tact of “they’ll come round.” Take your ego out of the messaging and depersonalize yourself from the picture.

Adapting requires more thought than traditional approaches. Adapt to your environment – don’t attempt to force your environment to adapt to your beliefs.

“What passes for tradition is usually an excuse for sloppiness.” – Gustav Mahler.

 

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Brands are about how people curate their lives

It was announced that Huffington Post will be purchased for $315M (after starting 6 years ago with an investment of $1M.) The deal reflects a bold bet on the future of online news.

Here are some great thoughts from AOL CEO Tim Armstrong during an interview with Charlie Rose. (Full script here)

The internet of the future, we believe, the next phase is going to be about content.

[and as to the criticism that this purchase is a hail-Mary approach]

There are no hail-Mary's. We have a very specific laser focused strategy of where the internet is going, that's why I think Ariana is at this table – because you don't get people like Ariana Huffington unless you have, I think, a strong vision.

The premise for us on the investment in Huffington Post is really about the belief that brands are about how people curate their lives. That the internet is only going to grow and become a bigger place that needs more brands and needs more transparency. […]

Hail Marys are when you have no chance to win – AOL is in a great chance to win and I think the combination with Huffington Post puts us in an unbelievably unique situation on the internet.

Charlie: What is the nature of the content that people want…? because, some observers of this and other content companies will make a difference between what they call “cheap content” and “quality content.

The difference is, and I think the world gets confused on this, which is, there’s content platforms which allow you to create any quality and the scale you want and then there’s actually the strategy you have of what kind of content you have – and those 2 things get confused on the internet today. […] it’s how you use that technology. [My bold…] We believe in premium content and really serving consumers needs. […]

Silicon Valley has a very self-service mentality to it. You use their platforms – they create value off of you – we have a different model – and this, we're going to serve and help people with content. And I think you start to think about the migration and the next phase of the internet – the next phase of the internet is going to be in Silicon Valley – it's also going to be in New York and it's also going to be in Los Angeles, and it's going to be in London and it's going to be in Bangalore and a lot of that content that comes out of those areas is going to be driven not on self-service platforms but for curation as the world gets bigger people need more curation.

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